I recently became aware that JC Penney announced that comedian Ellen Degeneres would be the company’s new spokesperson. I’m saddened, offended and bewildered as to why JC Penney would choose Ellen to represent them when, I would imagine, most of JC Penney’s customers are traditional families. In my opinion, JC Penney has made a poor decision to have Ellen DeGeneres represent their company and I choose to no longer shop at JC Penney. A new Kohl’s store is opening soon in my town and I will I take my business there. I also shop at several other retail stores online, so I really won’t miss shopping at JC Penney at all.