Teams That Built Their Own

Teams that stopped renting a tool and built their own. Each story covers what they replaced, how long it took, what it costs to run, what it saves and when the same move won't work for you.

October 20, 2026

Greenleaf Replaced Salesforce and Saves $100,000 a Year

Atlanta real estate firm Greenleaf replaced Salesforce with a CRM a partner built himself. It runs on about $300 a month and saves about $100,000 a year.

Saves: $100,000/yr
Built in: About 25 hours
Runs on: About $300 a month

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October 19, 2026

A Custom CRM Built in 7 Days Saves $26,400 a Year

Grayson Gladu's home services team built a custom CRM in 7 days on top of GoHighLevel and QuickBooks. It saves $700 a month in fees and $1,500 in staff time, about $26,400 a year.

Saves: $26,400/yr
Built in: 7 days
Runs on: Not shared

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What Makes a Story

A named source: the team in writing, or published reporting we link to.
Real numbers, each tied to where it came from. Our own math is labeled.
A section on when the same move won't work.
A recorded approval date before it goes live.

What We Leave Out

Savings that come from not hiring someone, with no software replaced.
Claims with no named team behind them.
Numbers we can't source.

Full methodology →

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