CRM: Buy a Platform or Build Your Own?
Build part of it. Editor's view. Own your pipeline, records and reports. Email and calendar sync, enrichment and the add-ons sales teams expect stay rented.
Keep renting
CRMs
Median of 3 teams · 1 company
3.0· 3 reviews
Compare all 6Switch
AI-Native Alternatives
Lowest of 1 listed price
3 tools · top voted Attio
See 3 toolsBuild your own
Custom CRM
Build these? List your company
7 days to build · saved $38,796/yr
See 1 builderEvery number shows how many teams it comes from. Run your own numbers
Compare CRMs
Ranked by how much teams have shared about each one: pricing, reviews, listings and posts. Methodology
- 1HubSpotMarketing and sales hub priced by seats and contact tiers.3.0(3)$45,000/yr (3 teams)1 tool · 1 builder
- 2SalesforceEnterprise CRM with add-on pricing for nearly everything.No reviews yet$165 – $330/mo (list price)2 tools
- 3GoHighLevelReported by teams who took the HissingKitty savings quiz.No reviews yetNo pricing yetNone listed yet
- 4MicrosoftMicrosoft's CRM and ERP suite, licensed per app and per user.No reviews yet$65 – $210/mo (list price)None listed yet
- 5PipedriveSales pipeline CRM for small sales teams.No reviews yetFrom $14/mo (list price)None listed yet
- 6ZohoBroad suite of business apps including CRM, priced per user.No reviews yetFrom $14/mo (list price)None listed yet
What Teams Pay for CRMs
Median yearly price by company
- HubSpot3 teams$45,000/yr
What teams pay, shared anonymously. Count beside each company.
What Teams Saved by Building
Yearly savings, as each team reported it
- Misha Vitels, Earth Cupsleft HubSpot$120,000/yr
- Greenleaf, real estateleft Salesforce$100,000/yr
- Gabe Larsen, Atonomleft Salesforce$38,796/yr
- Grayson Gladuleft GoHighLevel$26,400/yr
- Sid Probstein, SWIRLleft HubSpot$2,004/yr
Each bar is one team, from a story, public post or verified report.
Top AI-Native Alternatives
Ready-made tools, ranked by visitor votes.
- 1AttioAI-native CRM that builds pipeline, advances deals and grows accounts. Free plan for up to 3 seats.From $35/user/mo0votes
- 2MonacoAI-native revenue platform that replaces legacy CRM: builds your target list, runs outbound and tracks pipeline in one place.$10k upfront0votes
- 3YouSpotAsk about anyone you know and get an answer from your own inbox and LinkedIn, with the next note already written.0votes
Top Custom Builders
Teams that build a custom CRM you own, ranked by votes.
Latest Activity
Updates live- New listingAttioAI-native alternative to Salesforce11m ago
- New listingMonacoAI-native alternative to Salesforce11m ago
- Public postMisha Vitels, Earth Cups on HubSpotIn the last year we replaced over 10 third-party softwares, including HubSpot, Shopify, and others. ... Roughly $10k/month. It was important for us to cut out much of the HubSpot noise we didn't need and build custom sales workflows (pricing calculators, quotes, contracts) that connect directly to our production planner, SKUs, and IMS.23h ago
- New listingYouSpotAI-native alternative to HubSpot1d ago
- New listingLimestone DigitalCustom build company to HubSpot1d ago
- Public postGrayson Gladu on GoHighLevelIt took 7 days straight of 15 hours a day to build but will be well worth the time & effort.3d ago
- ReviewHubSpotSecond real HubSpot bill4d ago
- ReviewHubSpotPowerful, but contact tiers drive the bill5d ago
What Teams Could Rebuild
- Deal pipeline built around your stages
- Account and contact records
- Email and calendar sync
- Quotes and simple approvals
- Pipeline dashboards
- Sync with your accounting tool
Who Should Not Build
- You need dozens of third-party plug-ins from a marketplace
- You have no one internally to own the tool after launch
- Your usage changes completely every few months
Editor's view. Plan who will handle maintenance before replacing a tool.
CRMs: Questions Buyers Ask
Answered from the data on this page. Answers update as teams share more.
How much do CRMs cost?
3 teams shared what they pay for CRMs. The median is $45,000 a year, and the middle half pay $43,900 to $84,500. By company: HubSpot $45,000 (3 teams).
What are the best AI-native alternatives to Salesforce, HubSpot and Microsoft?
3 AI-native tools are listed, ranked by visitor votes: Attio (From $35/user/mo), Monaco ($10k upfront) and YouSpot.
Can I hire someone to build a custom CRM?
Yes. 1 custom build company is listed: Limestone Digital. Ask each one who supports the system after launch.
How long does it take to build your own?
Teams that built their own reported 7 days for a first version (5 teams). The median reported saving is $38,796 a year (5 teams). Plan for support and upkeep after that.
Which CRMs do teams rate highest?
From approved reviews: HubSpot 3.0 out of 5 (3 reviews).
What should stay rented?
Own your pipeline, records and reports. Email and calendar sync, enrichment and the add-ons sales teams expect stay rented.
When should you not build your own?
You need dozens of third-party plug-ins from a marketplace. You have no one internally to own the tool after launch. Your usage changes completely every few months.
Where do these numbers come from?
Anonymous pricing, approved reviews, public posts and listings from the teams and builders themselves. Every number shows how many it comes from, and nothing is estimated. See the methodology page for details.