Loom's Atlassian Move Is Raising Some Bills Up to 6x

A founder switched credit cards, a payment failed, and that is how he found his Loom bill had gone from about $125 a month to about $800. Nobody on his team had added seats. The jump came from Loom's move into Atlassian. That's the bill some teams saw after the move, not a 6x list price increase.

Loom's list price for its Business plan has not changed this week. What has changed is how existing customers are billed: legacy prices end, free seats become paid seats, and annual plans move to user tiers. Together those can multiply a bill even when the price on the pricing page stays the same.

What Is Atlassian Changing?

Atlassian bought Loom in 2023 and is now moving each Loom workspace into its own Atlassian organization. Its support page lists three billing changes.

1. Legacy pricing ends. Atlassian says it is "transitioning to list price," and that many legacy customers had pricing that predates features such as AI and enterprise security.
2. Creator Lite is discontinued. Every Creator Lite user is upgraded to a full, paid Creator on the integration date. There is no charge until the next billing date.
3. Annual plans use user tiers. Instead of paying only for each seat, you pay a flat rate per user within a tier, and the rate changes when you cross into the next tier.

Billing and user management also move from Loom into Atlassian Administration. Current list prices are on Loom's pricing page.

How Much Are Bills Going Up?

Two buyers posted their before and after bills in public:

Tanner Mullen, who cofounded DripJobs, wrote on Nov 8: "Our bill went from like $125 to $800/m." He added that he only caught it because the payment failed after he switched cards.

On Oct 13, Suganthan Mohanadasan posted that Loom emailed to raise his annual subscription from $384 to $1,260, which he put at 228%. The post drew about 80 comments.

Neither post says how many seats were involved, so we can't tell how much came from the list price and how much from former free seats.

Why Do Bills Jump More Than the List Price?

The three changes stack. A team on an old, lower seat price moves to today's price. Members who were free as Creator Lite are now billed as Creators. On annual plans, tier pricing can add more when a team sits near a tier boundary.

That is how a bill can rise six times while the per-user price on the pricing page looks familiar. Loom's company page shows what other buyers report paying: Loom pricing and alternatives.

What Some Teams Did Instead

Mohanadasan cancelled and set up Cap, an open-source screen recorder, on his own server, with Cloudflare R2 for video storage. He wrote that 100GB of storage costs about $1.35 a month. He didn't share how long the setup took or who maintains it, which matters for most teams.

Others will keep paying. For a team that records daily and has no one to run a server, a predictable Loom bill can still be the right answer, and the verdict for most small teams is "Keep paying" after a seat cleanup.

What to Do Before Your Next Loom Bill

1. Before integration, open Loom's Admin tools, then Billing, and count your Creator Lite users. Atlassian says this count is only visible before your workspace moves.
2. After integration, deactivate former Creator Lite users who don't record, before the next billing date.
3. On annual plans, check which user tier you are in and how close you are to the next one.
4. Put your renewal date on the calendar and get the new total in writing.
5. If the new bill is too high, compare alternatives on the Loom page and track other increases on Price Radar.

Got the email? Share what you pay for Loom so other buyers can compare. Every bill shown on the Loom page includes its count.