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Early data 1 data points: 0 reviews and reports, 1 bills.
Not happy with Braze? Here is what else is out there, with what teams report paying.
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How much does Braze cost? Teams here report a median of $35,000 a year (1 bill). See plans
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Newer, lower-cost tools built around AI. Ranked by votes.
Novu
Build open-source notification workflows across email, in-app, SMS, chat, and push.
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Notifly
Automate behavior-based campaigns across push, in-app, email, and SMS.
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Dittofeed
Self-host open-source lifecycle messaging journeys for email, SMS, and push.
Reviews, pricing and details →
Yes. These teams build custom Email Tool software you own: AI labs, forward-deployed engineers and agencies that build it for you. Ranked by votes.
List price checked against Braze's pricing page, Nov 2026.
No changes since we started checking.
From teams paying for it today, plus the reasons teams leave. Is your Braze bill bloated?
Published pricing has not been verified yet.
Deliverability and spam rules are the product. Rent sending; own your lists.
Switch if you want something running this week and your process is standard. Build if your process is your edge, you want to own your data, or per-seat pricing keeps rising. Braze: Deliverability and spam rules are the product. Rent sending; own your lists.
Yes. Novu and Dittofeed have free plans, based on prices listed on HissingKitty.
Yes. HissingKitty lists 3 AI-native alternatives to Braze, including Novu, Notifly, Dittofeed.
More Braze questions: worth it, price increases, why buyers leave
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