New research: The State of SaaS: Build vs. Buy, October 2026.The State of SaaS, October 2026. Read the report
Short answers from buyer ratings, sourced prices and listed alternatives. Every number shows its count.
HubSpot averages 3 out of 5 from 3 ratings on HissingKitty. None rated it 2 stars or less so far.
"A company I back paid about $43,000 a year for HubSpot as the sales CRM. It works, and the price keeps rising with use."
"We pay about $45k a year across Marketing, Content and Service Hub. The tools work well. Nearly a quarter of the bill is just for extra marketing contacts, which grows as our list grows, not as our team does. Before r..."
We have 2 sourced price rises on file, including Starter to Pro quote from $250 to $17500.
Buyers list 15 AI-native alternatives and 4 custom build firms for HubSpot. Top listed: Attio, Coffee, Superleap.
5 teams posted that they built their own replacement, and 4 firms offer to build one for you. Build if your process is your edge; keep paying if it is standard.
"Recently dropped Hubspot, Airtable, a phone service and some other SaaS in favor of coding our own integrated systems."
"I unfortunately can't share it because it's an internal CRM, but we completely replaced hubspot for our company. Saving us $60k a year."
3 buyer complaints on file. In their own words:
"My client is now saving 120k a year not paying hubspot. They were using 15% of Hubspot. They now use 100% of their own bespoke CRM. 120 employees and 23 mil per year company."
"My sales rep quoted $17,500/year, a massive leap from our current $250/year Starter plan. For a small business, that's an outrageous increase."
"We'd been paying around $4k/month, and out of nowhere, it shot up to $6.5k/month. They added a bunch of seats and marketing contacts we don't even use."
"Recently dropped Hubspot, Airtable, a phone service and some other SaaS in favor of coding our own integrated systems."
Scott Brodbeck · Oct 27, 2026 · Source · Ask us to remove
"My client is now saving 120k a year not paying hubspot. They were using 15% of Hubspot. They now use 100% of their own bespoke CRM. 120 employees and 23 mil per year company."
Ashlynso J · Oct 25, 2026 · Source · Ask us to remove
"I unfortunately can't share it because it's an internal CRM, but we completely replaced hubspot for our company. Saving us $60k a year."
saves $60,000 a year
snowflakesociety · Oct 23, 2026 · Source · Ask us to remove
"I got rid of a lot of stuff right down to building my own CRM that's built to function exactly as I want it to. It replaced HubSpot and QuickBooks. Those two alone saved me lot per month."
Kevin Zimmermann · Oct 23, 2026 · Source · Ask us to remove
"After years of paying $500+/month for HubSpot and being locked into annual contracts, we were done.... So we built our own truly AI-native CRM. We don't pay per seat or per feature, only for compute and storage."
Was paying $500 / month
Pavel Petrinich, SegmentStream · Oct 13, 2026 · Source · Ask us to remove
"I replaced both with a mini-CRM built in an afternoon with Claude Cowork... two canceled CRM subscriptions. Would this scale to a 50-seat sales team? No, and it is not trying to. On X, asked about savings: "at least $2k/year - for a small startup.""
built in 1 day · saves $2,004 a year
Sid Probstein, SWIRL · Aug 4, 2026 · Source · Ask us to remove
"My sales rep quoted $17,500/year, a massive leap from our current $250/year Starter plan. For a small business, that's an outrageous increase."
$250 → $17,500 / year
Reddit user · May 20, 2025 · Source · Ask us to remove
"We'd been paying around $4k/month, and out of nowhere, it shot up to $6.5k/month. They added a bunch of seats and marketing contacts we don't even use."
$4,000 → $6,500 / month
Reddit user · Jan 21, 2025 · Source · Ask us to remove