A company I back paid about $43,000 a year for HubSpot as the sales CRM. It works, and the price keeps rising with use.
Oct 2026
New research: The State of SaaS: Build vs. Buy, October 2026.The State of SaaS, October 2026. Read the report
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Growing 22 data points: 11 reviews and reports, 11 bills.
Not happy with HubSpot? Here is what else is out there, with what teams report paying.
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List price
3.0 stars · 3 reviewsSwitch
Median, 4 tools
See 15 toolsBuild your own
2 teams after leaving, self-reported
See 6 buildersFrom 43 data points on HubSpot.
How much does HubSpot cost? List price $0 – $150 per seat a month for Sales Hub; Marketing Hub from $20 to $3,600 a month, plus onboarding fees on some plans. Teams here report a median of $17,500 a year (11 bills). See plans
Is HubSpot overpriced?
100% of 4 buyers say overpriced
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List price checked against HubSpot's pricing page, Nov 2026.
No changes since we started checking.
From teams paying for it today, plus the reasons teams leave. Is your HubSpot bill bloated?
Built their own with: Claude 1 · Replaced By AI
A company I back paid about $43,000 a year for HubSpot as the sales CRM. It works, and the price keeps rising with use.
Oct 2026
We pay about $45k a year across Marketing, Content and Service Hub. The tools work well. Nearly a quarter of the bill is just for extra marketing contacts, which grows as our list grows, not as our team does. Before renewing, I'd ask how contact tiers will be priced next year.
Oct 2026
The attribution for leads all the way through to revenue has never worked right. Organic, direct, AI, etc. We just have no idea what sources are really driving growth.
Oct 2026
Onboarding fees: Required one-time onboarding: $1,500 for Sales Hub Professional, $3,500 for Sales Hub Enterprise, $3,000 for Marketing Hub Professional and $7,000 for Marketing Hub Enterprise.
Prices billed annually; monthly billing costs more. Marketing contacts above the included tier cost extra. HubSpot sometimes runs Starter promotions below these prices.
Source: HubSpot pricing, checked Nov 2026.
If you pay for HubSpot, check support response times and your renewal terms. See every cut in the Live Software Layoffs Tracker 2026.
Free tools: $0, up to 2 users; Sales Hub Starter: from $20 per seat a month; Sales Hub Professional: from $90 per seat a month; Sales Hub Enterprise: from $150 per seat a month; Marketing Hub Starter: from $20 per seat a month; Marketing Hub Professional: from $800 a month, 3 seats included; Marketing Hub Enterprise: from $3,600 a month, 5 seats included. Source: HubSpot pricing, checked Nov 2026.
Yes. Required one-time onboarding: $1,500 for Sales Hub Professional, $3,500 for Sales Hub Enterprise, $3,000 for Marketing Hub Professional and $7,000 for Marketing Hub Enterprise. Source: HubSpot pricing, checked Nov 2026.
Email sending and deliverability are hard to run yourself, so keep a sending service. You rely on many marketplace apps that plug into HubSpot. No one on your side can own the tool after it ships
Switch if you want something running this week and your process is standard. Build if your process is your edge, you want to own your data, or per-seat pricing keeps rising. HubSpot: Keep email sending rented; own forms, lead scoring and reporting.
Yes. Day.ai and Clarify have free plans, based on prices listed on HissingKitty.
Among paid plans listed here, Twenty starts at $9 per user a month.
Yes. HissingKitty lists 15 AI-native alternatives to HubSpot, including Attio, Coffee, Superleap.
More HubSpot questions: worth it, price increases, why buyers leave
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