New research: The State of SaaS: Build vs. Buy, October 2026.The State of SaaS, October 2026. Read the report
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Early data 5 data points: 1 reviews and reports, 4 bills.
Not happy with Apollo? Here is what else is out there, with what teams report paying.
The Software Hate Index
Apollo isn't on the board yet. Reviews and bills put it there.
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Median, 1 tool
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See 2 buildersFrom 10 data points on Apollo.
How much does Apollo cost? Teams here report a median of $954 a year (4 bills). See plans
Is Apollo overpriced?
Newer, lower-cost tools built around AI. Ranked by votes.
Landbase
AI-powered GTM platform for targeting, enrichment, qualification and signals.
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Unify
AI-native outbound platform that finds buying signals and runs sequences.
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Clay
AI-native data enrichment and outbound workflows, pulling from 100+ data sources.
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Yes. These teams build custom Sales Tool software you own: AI labs, forward-deployed engineers and agencies that build it for you. Ranked by votes.
List price checked against Apollo's pricing page, Nov 2026.
From teams paying for it today, plus the reasons teams leave. Is your Apollo bill bloated?
Published pricing has not been verified yet.
Own sequences and logic; rent email-sending and dialer infrastructure.
Switch if you want something running this week and your process is standard. Build if your process is your edge, you want to own your data, or per-seat pricing keeps rising. Apollo: Own sequences and logic; rent email-sending and dialer infrastructure.
Among paid plans listed here, Unify starts at $20 per user a month.
Yes. HissingKitty lists 3 AI-native alternatives to Apollo, including Landbase, Unify, Clay.
More Apollo questions: worth it, price increases, why buyers leave
Compare: Apollo vs Highspot · Apollo vs ZoomInfo · Apollo vs Outreach
HissingKitty is independent and not affiliated with Apollo. Names and logos belong to their owners and are used only to identify the product. Reviews are buyers' opinions. Costs are estimates or anonymous buyer reports, not Apollo's price to any named customer. See something wrong? Request a correction.